![]() In this way, you can ensure that users of Google.at are not shown the directory /de/, but rather the directory /at/. Google and other search engines read the location information in the hreflang attribute in order to deliver search results in the desired language and country versions. Establish Geographical Goals in the Google Search Console Example domainĪ clear overview about all this different possibilities can be found here in the Google Search Console. In the following table, you will find potential URL structures for international sites and how search engines interpret them. The localized site receives another domain and is placed in another main directory. org is completed with a language parameter. In the process, a top-level domain such as. Moreover, the website is more difficult to subdivide. Google discourages this variation, because users cannot necessarily recognize geographical orientation using the URL. Thus, for example, Spotify has established the subfolder /de for its German web presence.įor reasons of completeness, the gTLD version is listed. International content is placed in subdirectories or subfolders behind the root (root domain). , for example, has given the German version a subdomain with the abbreviation de. de.Ĭountry-specific content is placed in subdomains. com domain for its main page, and for Germany the top level domain. ccTLDĬcTLDs consist of a two-digit code that shows users and search machines what country a website is registered in. Among these are the code top-level domain (ccTLD), a subdomain, a subdirectory, a gTLD with language parameters, or a completely separate domain. There are several possibilities for structuring URLs for multi-language sites. In the example of a German website that is oriented toward Germany and Austria, the code can appear as follows. If subpages are designed for the same language but for different geographical targets, the country code is complemented with a language indicator. In this way, the Googlebot can deliver the appropriate search results to each target group. ![]() When you use hreflang attributes, you are signaling to Google that you have created an international website architecture for content in several language versions. Focus on high-quality content for your foreign language sites, since this creates the basis for good rankings in each region. In this case, build an international URL structure and, with the help of language tags, establish which language the respective subpages are targeting. A mammoth task lies ahead of you, because your website will have to be completely translated to another language and adjusted or localized to the foreign market with the help of Geotargeting. URL Structures for Multi-Language Websitesīefore you begin to implement your international SEO measures, you should first define your target group and goals, because every project requires its own way of proceeding. Google Business entries and inbound links are also relevant for country assignment in organic searches. In addition, you should establish your geographical goals in the Google Search Console. With the note rel="alternate" hreflang="x" as well as an adjusted directory structure, you can give the correct language and/or region. Domestic hosting offers faster loading times and can thus indirectly contribute to a better ranking. Google also names server location as an important GEO signal. ch are oriented more towards users in Switzerland than in other countries. Websites that explicitly use the domain ending. The most important Geotargeting signal for Google's algorithm is the use of a top-level domain (ccTLDs). With the help of Geotargeting, you can show search engines which target group you want to target. ch.įirst, however, you have to decide if you want to focus on customers who live in another location or who speak another language – or perhaps both. ![]() There, users will probably be more likely to click on domains in their own countries, that is. ![]() If, however, there are potential customers in Austria or in Switzerland, you are competing with companies in those locations. If you operate a German-speaking online shop, search engines will primarily recommend it to German users in Germany. International SEO is particularly important in e-commerce. International and Multi-Language Websites In this article, you will learn how to best optimize multiple-language websites and properly integrate the hreflang attribute. With certain signals, you can direct search engine crawlers to target websites to specific countries or language groups. ![]()
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